Email marketing is one of the effective digital marketing services to build customer loyalty and increase sales. It helps you reach your customers individually and inform them when you have new products or sales.
Keep building that customer list, it's your most valuable asset. There are a number of tools on the market that can help you segment this list well and even automate communication based on this segmentation.
Keep your communication in line with your overall content strategy and focus on maintaining a sense of exclusivity and uniqueness.
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Paid Advertising Means Growth
Paid digital advertising accounts for a large percentage of luxury brands' marketing expenses. We recommend using multiple channels such as social media advertising, search, viewing, and even video.
Engage in nuanced targeting - You can segment your audience based on their demographics, habits, and location.
You can also target people based on their behavior: abandoned cart ads and retargeting ads, another popular way to acquire customers.
With a high level of targeting and targeting, Facebook Ads and Instagram Ads can open up new avenues for growth. In recent months, we have seen LVMH use Instagram Stories to advertise extensively.
Keep an eye on conversion and ROI - Spend your marketing money wisely.
Build an Exclusive Community
A luxury customer wants to feel special. All luxury marketing must have exclusivity and aspiration at its core.
Exclusivity can be created through private member groups, loyalty programs, concierge services, or reserved benefits.
Create a community of highly engaged and valuable customers who consume your content and engage with your brand often.
This community can be nurtured for user-generated content, future product launches, cross-promotion, and as brand advocates.
Blogging Is Still Valuable
Provide valuable information to your customers through blogging. Post regularly on fashion topics related to your brand. Creating a valuable and interesting blog will help nurture visitors who are not yet customers, but may be in the future.
It will also allow you a place to communicate directly with visitors on your own media, offer advice and show long stories.
Tory Burch's blog is a great example of how content and commerce come together; is an editorial blog that talks about a variety of topics.
Omnichannel Is Comprehensive
Omnichannel, the strategy of creating seamless experiences across multiple resources, is undoubtedly the future of retail, and for several luxury brands it is already the present.
While luxury customers are experts in digital technology, they want to touch and feel the products for themselves.
They expect digitally integrated experiences, whether it's shopping on tablets after a fashion show {Burberry} or vending machines creating custom jewelry {Tiffany}.
Burberry is the best example of omnichannel integration in the luxury space. It encourages customers to enter its stores through its online brand awareness campaigns and, in store, they are encouraged to share content, watch live broadcasts, and buy via ipads.
Influencer Marketing Is the New Black
Influencer marketing has enormous potential to increase brand awareness and reach a younger audience.
Work with top influencers to create authentic content that provides social validation for your brand.
However, influencer marketing is complex - you will need a strategy to determine the right partner and the right message. With the build-up of influencer fatigue, this can backfire if not done right.
Dior did a major global influence campaign for the launch of its limited edition # 30Montaigne bag:
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